Onboarding

Realm provides homewoners trustworthy and unbiased data to make good home decisions, especially in relation to renovation pricing and ROI estimates. When I joined in March of 2022, their app had just launched and was doing shockingly well for the bare bones experience it offered. With such strong engagement metrics, we decided to go all in on the app but there was a top of funnel issue. Before adding new features, we needed to fix onboarding.

Team

Duarte Henriques (Eng), Brian Jeong (Eng) Rohan Weigel (Data), Leo Zhu (PM), BJ Churnside (BI), Liz Young (CEO)

Role

Interaction and visual design, prototyping, product strategy

Problem

The existing onboarding funnel's completion rate was very low and the users who were completing it weren't entering very many data points for their property. We knew that the more data points a user entered, the higher the chance they would continue on to complete a renovation with Realm. Furthermore, we learned that 40% of our users were unsure if the data we presented about their homes was trustworthy. We needed to increase the completion rate, encourage users to tell us more about their property, and build trust with them.

We needed to increase the completion rate, encourage users to tell us more about their property, and build trust with them.

Exisitng experience

While this experience had the right idea, the execution needed a little massaging.

New experience

By reordering the steps, finding moments to show off Realm's secret sauce, and focusing on delight, we were able to create a much more successful onboarding funnel. My updated design system didn't hurt either 😉.