Realm provides homewoners trustworthy and unbiased data to make good home decisions. When I joined in March of 2022, customers in California were provided a white glove experience by way of personal home advisors who would guide homeowners through each step of the renovation process from choosing projects to finding contractors and breaking ground. While that business worked extremely well, it wasn't very scalable and we needed a solution that could mimic this end-to-end experience for users across the country. To solve for that, we launched Projects.
Brian Jeong (Eng), Rohan Weigel (Data), Leo Zhu (PM), BJ Churnside (BI), Liz Young (CEO), Matt Lin (Ops), Brendan Fumagalli (Customer Success)
Interaction and visual design, prototyping, product strategy
List of all the projects a user can customize
Project detail page where a user customizes their project
Project added
All added projects with total estimated cost, added home value, and ROI
Introduction to finding a contractor. Prepares them to answer a few questions.
Select projects
Capture goals and confirm customizations
Occasionally users will have unique situations we should know about, like the fact that they already have a designer they want to work with or some of the materials have been purchased.
Let the users know we'll be in touch in 2 days after we've scouted contractors for them.
Waiting screen while we look for contractors.
Contractors found.
For the MVP, we decided we'd use a PDF to share the contractors since it decreased the scope significantly and was operationally easy to spin up. Eventually, this experience would be integrated into the product.
