Forma's Digital Try On experience had found it's footing in b2b e-commerce while it's consumer app was struggling to find product-market fit. With a few redesigns, a slew of features, and some tough conversations, we shipped a viable product with a bittersweet ending.
On a research trip to India in 2016 our team made an awesome discovery — some of our partners were hiring drivers to drive their vehicles on the Uber platform, effectively becoming business owners and creating a new way to earn with Uber. As we learned more, it became clear that the biggest problem both the drivers and car owners faced was finding each other in order to start earning. Thus, Fleet Match was born.
Rideshare is undoubtedly a great way to get from one place to another but quickly gets prohibitively expensive for longer journeys. For these trips, users were resigning themselves to expensive UberX trips or lengthy train rides, neither being an ideal solution. In order to help solve this problem, Uber launched Mixed Modes.
A majority of Uber users take public transit regularly - many of them everyday for their commute. In an effort to help them get where they need to go as easily as possible, we introduced Nearby Transit.
Uber users often checked multiple apps before going somewhere, only coming to our app once they had decided rideshare was the best option. In order to give our users the best experience possible, we built Uber Transit, adding public transit routes and directions into the Uber app and making it an one-stop-shop for all of our user's transportation needs.